Image
VisitEngland is bringing together tourism industry partners to discuss and strategise how to develop a distinctive, global tourism brand for England. We aim to create a brand proposition that the English tourism industry can align with and adopt.
The insights from these sessions will be integral to the development of an England brand proposition, and form the foundation for the creation of promotional messages and marketing plans.
Our partners for this project, Four Communications, will be conducting a series of two-hour focus group sessions this February to tap into your insights and expertise. The insights you provide will complement a wider programme of research, including industry benchmarking, primary consumer research and a perception study using Four Communication’s proprietary digital insights methodology, Mapper360®. Participants will learn how the outside world views England; this will shape the England brand strategy and how we help England stand out and be globally competitive.
Your valued expertise and input will be crucial to making sure that we develop an England brand proposition that can be adopted by England’s destinations, and one that provides you all with enough flexibility to adapt the proposition for your own consumer audiences.
Please input your contact details in the form below if you would like to participate in the workshops and indicate your first and second preference for which session you would like to attend below.